News

Winco announces the appointment of Tom Lorick as Director of Marketing

Ocala, FL. May 2013 - Winco MFG., LLC, a leading health care medical equipment company, announces the appointment of Tom Lorick as its Director of Marketing.  As the Director of Marketing, Lorick is responsible for both Upstream and Downstream marketing efforts, and will continue to oversee existing and new product development.  He will report to Jeff Greenlief, Executive Vice-President of Sales and Marketing for Winco.

Lorick joined Winco 2 years ago as Product Marketing Manager and brings over 25 years of marketing experience in the medical device industries.  Prior to Winco, Lorick’s experiences included roles in product management, new product development, Upstream and Downstream marketing and management at recognized industry leaders including Carolina Medical, Nicolet Biomedical (Viasys Healthcare) and Compumedics USA.  Lorick holds a Bachelor’s of Science degree in Marketing from Western Carolina University. 

During his tenure, Lorick has led the organization in creating product marketing collateral, a uniform price list, new product developments and sales training materials. He has earned a reputation as a team player focused on customer satisfaction. He will continue to oversee products including new product development through voice of customer, placement within channels, promotions, and pricing.  Winco looks forward to leveraging Lorick’s experience to continue a storied history of innovation and growth. 

About Winco
Headquartered in Ocala Florida, Winco Manufacturing, LLC. is a durable medical equipment manufacturer.   The company is a leading manufacturer of patient chairs and recliners, treatment tables, and privacy screens.    For over 60 years, Winco has been manufactured furnishings that provide superior comfort for the patients within hospitals, dialysis clinics, physician offices, clinical laboratories, ambulatory surgery centers, long-term care facilities and other health care providers.   To learn more about Winco products, contact Tom Lorick, Director of Marketing, at 1-352-854-2929 or Tom.Lorick@wincomfg.com.  More information about the company may be found online at wincomfg.com.

SOURCE:  Winco